Information about change for life

-It costs 50 billion pounds ayear to looki after the obesity in the uk.
-The areas that have large scale obesity are earlsfield and battersea and also rohampton.
-Since the beggining of 2009 85% of mothers recognise the change 4 life cmpaign,as it is targeted at them.-It is going to cost 75 million pound over 3 years to campign change 4 life.
-So far they have 376,251 members since january 2009.
-Change 4 life have other partnerships with othe brands such as;cocca cola,nestle.

Question and answer

What is the message that is being communicated?
Change for life are tying to get children to change one thing in thier life so they can become a more healthy and active child.
what strategy is being used to communicate the message?Is it effective?
Change for l ife has used;posters,tv adverts and also radi adverts.I think that this is effective because everybody gets a chance to see the messsage they are trying to get accross to the public.
who is the target audience,how do you know?Does it appeal to them?What is the mode od address?
The target audience can be mistaken that it is for children but infact it is aimed at adults to try and change thier childrens future.They use children charactwers trying to get thier message across to the adults.I think that it does appeal to the adults because they use shocking facts and images to get across to the parents.The mode of adress is to try and stop children form eating unhealthily and get them to change the way they eat.
What is similar about these items in the campaign?
All of the campaigns that change for life do they are bright and stand out and thay use basic easy to read information.
Where have these materials been distributed to reach the audience?
They have put information about change for life in schools and places where children and adults go together to catch thier eye.
Where are the strengths in the campaign?
I think the strengths in the campaign are the coulour and the text.
What are the weaknesses and how would you improve them?
Ithink that change for life only really have one weakness which is the images as they are quite basic and dont show much detail.

http://www.youtube.com/watch?v=Nb0fLYdPEPM

http://www.youtube.com/watch?v=KY0xEJ6VNsQ

Research information:

-It costs the goverment

healthy eating poster:

-This poster has a two tone colour which keeps it fairly simple.

-The images are fairly basic which does not make it stand out.

The text is fairly small and simple but good information.

What i think:

-I think that this poster is not as effective as other posters because it does not stand out because it does not have bright colours and clear images.

target audience:

-I think that this poster is aimed at young children as it has cartoon images and bright colours so it stands out to children.

-mode of address:this poster is informal as children are not going to make children to read on if they are being told that they have to make a change.

change for life poster:

-This poster has very bright colours which catch your attention.
-Very simple images to show you that it is not to complicated.

-Describes what this poster is about in very simple easy to read text.

-This poster also contains information to go to get help and information.

What i think:

-I like this poster because i feel that it is quite effective because it stands out because of the bright colours and images.I also like the text as it is fairly simple and easy to read.

target audience:

-I believe that this poster van be aimed at any age group as the bright colours and basic information appeals to anybody.

mode of address:

-This poster has a large amount of text for a poster as many people are not going to stop and read if they are busy or in a rush.

Conventions of an advertising poster

Name of poster-Trident

Drug driving

Main image-

Trident-A thumb os a big eye with a pupal showing that taking drugs gives you syptons.

Drug driving-

Advertising campaign case study:trident

-Who is the audience being targeted and how do you know?

-I think that it is being targeted at 13-19 year olds boys/males as they show images and speak about what alot of teens would have at our age like friends girlfriends.

-List the different advertising media and trident campaign uses:

-They use a wide range of media like;radio advertising,images and posters with powerful influence by useing shocking images.

-What is the message of this campaign and what strategies have they used to get this across:

-They have used what the male had before he was in gun crime and what he misses also things what he was going to do in his career before he got put into prison.

-What do you think is the most effective medium?why?

-I think that radio advertising has the most powerful impact for me because it crates image/pictures and a story in your mid and you can hear what they feel like.

-Do you think this campaign is relevant and effective for the target audience?How?

-Yes because it shows images and text of what he had before but what he know does not have as he went down the wrong roads and he know misses;his family,things he had daily.