Question and answer

What is the message that is being communicated?
Change for life are tying to get children to change one thing in thier life so they can become a more healthy and active child.
what strategy is being used to communicate the message?Is it effective?
Change for l ife has used;posters,tv adverts and also radi adverts.I think that this is effective because everybody gets a chance to see the messsage they are trying to get accross to the public.
who is the target audience,how do you know?Does it appeal to them?What is the mode od address?
The target audience can be mistaken that it is for children but infact it is aimed at adults to try and change thier childrens future.They use children charactwers trying to get thier message across to the adults.I think that it does appeal to the adults because they use shocking facts and images to get across to the parents.The mode of adress is to try and stop children form eating unhealthily and get them to change the way they eat.
What is similar about these items in the campaign?
All of the campaigns that change for life do they are bright and stand out and thay use basic easy to read information.
Where have these materials been distributed to reach the audience?
They have put information about change for life in schools and places where children and adults go together to catch thier eye.
Where are the strengths in the campaign?
I think the strengths in the campaign are the coulour and the text.
What are the weaknesses and how would you improve them?
Ithink that change for life only really have one weakness which is the images as they are quite basic and dont show much detail.