1-to get adults to understand that children will follow and copy what you are doing.
2-to stop teenagers from carrying and using a gun.
3-to stop people from drink driving.
4-to stop people smoking.
5-to use contraception.
message of the campaign:
1-to stop smoking because it effects your children (3-9)
2-when you use a gun you will end up dying(11-17)
3-to stop people drink driving and putting things before you.
4-when you have a cigarette you get addicted and get hooked on it.
5-when you have sexual intercourse transmitted diseases are not seen and are unexpected.
target audience:
1-parents and young adults,adults that smoke around the children.
2-teenagers and people that carry a gun.
3-adults and old teenagers(16-24)
4-mid-teenage and adults(6-24)
5- mid-teenagers and young adults(16-24)
strategies used:
1-the children are copying the everyday things that there parents use,using young innocent
children.
2-having a dead body in a morgue,a good slogan to stop people carrying a gun.
3-putting things that can happen when you drink and drive and a good heading.
4-shocking images and a slogan.
5-a picture of a man and a slogan.
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